The Problem With the MyMixify Campaign

mixify

Coca-Cola, Pepsi and Dr. Pepper have developed a campaign in order to encourage healthier life style choices among America’s youth. MyMixify preaches the importance of caloric balance based on “what you eat, drink and do.” Cool. Super. I’m all for the fun, healthy stuff. But encouraging teenagers to count calories while still regularly consuming artificially sweetened, carbonated beverages is a little self-detrimental, don’t you think?

The MyMixify webpage  provides mixifiers (my term) with the credentials needed to kick start healthy lifestyles. I’m using the term “healthy” quite loosely here. I see the picture these guys are painting and I must admit that on the surface, I see its benefits. Teenagers (and people of all ages, really) should strive for balance in order to create healthier day to day habits. However, it’s a little difficult to find the credibility behind these crappy beverage developers. The details of this campaign are composed of obvious product advertising and little nutritional advice. In short, MyMixify seems to be just another advertising ploy. But let’s look past the self-promotion and figure out what it really means to Mixify.

The MyMixify.com webpage uses some pretty relatable language to engage its readers. As I navigate the website, I come across some downright laughable claims.  Truly, I don’t see a problem with “following a sweaty workout with whatever you’re craving” every once in a while. I’m guilty of the monthly doughnut after a brutal morning at the gym. But convincing your target audience that it’s cool to down a daily can of Coke after throwing around a Frisbee is pretty misleading.

Let’s get into the details here; A 12oz can of Coca-Cola clocks in at 140 calories with a disturbing 39g of sugar. So if a mixifier is counting calories -like a good mixifier is supposed to- a can of pop doesn’t really do too much damage to your numbers. But any mildly educated individual knows that sugar has a place at the tippy-top of the nutrition pyramid. So telling your readers to “get real about calories- because those little buggers matter” sounds pretty bogus to me if we’re not accounting for ingredients.

Rather than chasing wild animals or dancing till it hurts, the best way to “get real” about calories and your well-being is to keep artificial ingredients and sugars from playing a part in your “equation.” Stay active, eat your fruits and veggies, and enjoy the occasional soft drink…if you must.

See for yourself.

Check out the website here: http://mymixify.com/

Watch the commercial here: 

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